The challenge is considerable: How to make a compelling case for funding comprehensive support for young children and their families at a time when State and Federal governments are facing daunting budget gaps.
ECA & the Warren Institute are developing communications strategies to convince leaders—beyond a doubt—that a program of systematic investment in our youngest citizens is the true guarantor of future economic strength, competitiveness and social stability.
ECA & the Warren Institute help State and local and other organizations most positioned to make the case for public/private partnerships bring about real change in the way communities and states provide care and education to young children.
ECA & the Warren Institute are partnering with Advocates for Human Potential (AHP) to develop for the Early Childhood Advisory Council for the State of New York a systematic way of leveraging research on the value of early childhood education to persuade policy influencers that investing in kids today will pay huge dividends for generations to come.
ECA & the Warren Institute and AHP have brought together consultants from the worlds of business, human services and early education to collectively work on this initiative. The goal is to develop and implement a communication plan for the ECAC to increase the support of government decision makers, business leaders, and people working in or interested in their field of education on the need for and benefits of a system of comprehensive supports and services for young children and their families. The result is a plan that merges early childhood content with good business practices.
Specific goals are to:
- Develop content messages aligned with the ECAC mission and vision
- Identify audiences and best methods for communicating ECAC messages to these groups
- Identify, design and implement of all modes of communication from promotional brochures and list services to web-based media
- Examine ways that ECAC can be promoted as an expert resource in early childhood to provide comment on issues that deal with early care and education
- ECA utilizes a Q-Sort methodology, a qualitative research technique to organize various content and messages into categories for dissemination. Q-sorting is an iterative process for breaking down complex messages for end users.